I had the privilege to listen to Inside PR 2.30 , broadcasted on Wednesday, November 24, 2010. The podcast addresses public relations trends and issues effected by professionals in the industry all over the world. Inside PR is a useful resource for PR professionals and students, interested in exchanging information about the industry or insight. From a students perspective, it’s a refreshing way to learn what to expect once I’m in the field. I really enjoyed listening, the hosts covered a variety of topics.
A forum like this must exist in the PR industry, there is always something new to learn and implement for clients. Below is the various topics covered in this particular podcast.
Engagement is a hot topic right now in E-communication. Mesh marketing in Toronto in aimed to address this issue. Edelmen talks about building engagement, they did Obamas digital campaign. Recommend not to forget the simple things, such as emailing. Keep the real world outcome in mind.
Linkedin is growing with popularity. There are currently 85 million new members every second. Web 2.0 summit in SF featured Mary Meeker on her 7th edition Overview of the Web: put it in there. Were the web is and where it’s going.
Hosts discussed their views on speaking about PR to students and the value of their feedback. Speaking to students makes them better leaders. Tech blogs are a good way to get feedback about social media. They say now that the social layer is fully implemented across the internet, its now about games.
College student are spending so much time on the internet and on Facebook, but aren’t actually realizing what their doing. The revolution is social media is comparable to the automobiles impact on society. There was experimentations, but it became a real phenomenon when the sub burbs was created people understood the importance behind transportation. “Social changes” that are taking place puts the impact of social media into perspective. We interact and communicate differently as a result.
Slideshare of Dell’s business progression. It adequately maps the principle dell functions: Informing, selling, enaging and supporting. Very interesting, the properties make for a clear list of success to failures, evident in their approach to social media created for the Canadian 4th annual conference on metrics, measurement and social media.
Facebook mail was also a topic of discussion. They are frustrated with Facebook trying to offer everything offered on the web. Facebook might be doing this in attempts to compete with Google. “The more things change the more things stay the same.” Microsoft was at its peak back when explorer pushed netscape of the map because it was prepackages in every computer. Facebook is trying to push Google out. It was proposed that the internet should be all about customization. “Something that does everything, doesnt do anything well.” They are trying to do too much in their interface. Thats where twitter is way more informative, its simple information exchange. Thats a huge reason to stay away from converting fully to Facebook message, it would be meeting no need. Clutter destroyed Myspace.
Twitter analytics are featured a recent Mashable article. Its insight to the people followed and their behavior. Backtype is a database of recorded socila media behavior to provide more insight on trends.
