Read this awesome article I came across about the similarity and differences between event management and PR. PR is reputation management, not events management, Featured in Behind the Spin.
So I was curious how professionals manage their clients social media. Even just being on Twitter and Facebook I have issues remembering what goes where and when.
Hootsuite is a very useful social media tool, good for organization and productivity. Founder and CEO, Ryan Holmes shares a little his creation on Media Bistro. He started his career as a restaurant owner, then went on to pursue a dot-com. He couldn’t find what he was looking for in social networks, so he built one himself.
Here are six benefits of using Hootsuite, according to Charles Curle Design.
1. It allow for productivity. Twitter accounts are displayed with multiple tabs.
2. Easier to manage groups than TweetDeck. We are able to view the whole list of followers.
3. The layout is much more flexible format. Columns are arranged rational sequence of information.
4. It’s internet friendly being that it is web based, so it does not affect the performance and speed of the computer.
5. Statistics are available. Tracking is easy inside the program’s dashboard. It records the number of views and clicks.
6. It can schedule Tweets. Rather than reposting multiple articles at one time, Hootsuite can actually schedule each post for different times of the day.
If only everything in life came as easy as WordPress. It has completely simplified how to keep track of the progression of your blog. Making it easy and simple to identify the aspects of the blog are in need some improvement. To check your site stats it’s as simple as logging on, and the activity chart is located right there in the Dashboard.
The blogs activity is organizated into segments, beginning with the amount of bloggers who have referred your blog. This feature gives you an idea of how often your blog has been “re-blogged.” General information gives the number of posts, comments, categories and tags. Top posts and pages show a detailed number of the top viewed blogs. Finally, there is a summary of the number of clicks on the links included in the blog.
Obviously there are a number of useful tools available to Wordpress bloggers. It is important to know that there is an audience listening, in my opinion. I am pleased with the progression of my blog, and can produce a record of it!
The site stats on WordPress include details about how the audience is responding to material being posted, by measuring the number of views. Adding to it appeal, this feature is a great way for companies to monitor the effectiveness of communication via blogs or other social media outlets.
In fact, there are many useful ways to use blog stats for public relations purposes. PR professionals can use them to test the popularity of particular blog posts. They are also good for clients to record their blogs progress and audiences. There is way to track the who is accessing the blog, which makes it easy to determine what type of demographic is visiting the site and how frequently.
I had the privilege to listen to Inside PR 2.30 , broadcasted on Wednesday, November 24, 2010. The podcast addresses public relations trends and issues effected by professionals in the industry all over the world. Inside PR is a useful resource for PR professionals and students, interested in exchanging information about the industry or insight. From a students perspective, it’s a refreshing way to learn what to expect once I’m in the field. I really enjoyed listening, the hosts covered a variety of topics.
A forum like this must exist in the PR industry, there is always something new to learn and implement for clients. Below is the various topics covered in this particular podcast.
Engagement is a hot topic right now in E-communication. Mesh marketing in Toronto in aimed to address this issue. Edelmen talks about building engagement, they did Obamas digital campaign. Recommend not to forget the simple things, such as emailing. Keep the real world outcome in mind.
Linkedin is growing with popularity. There are currently 85 million new members every second. Web 2.0 summit in SF featured Mary Meeker on her 7th edition Overview of the Web: put it in there. Were the web is and where it’s going.
Hosts discussed their views on speaking about PR to students and the value of their feedback. Speaking to students makes them better leaders. Tech blogs are a good way to get feedback about social media. They say now that the social layer is fully implemented across the internet, its now about games.
College student are spending so much time on the internet and on Facebook, but aren’t actually realizing what their doing. The revolution is social media is comparable to the automobiles impact on society. There was experimentations, but it became a real phenomenon when the sub burbs was created people understood the importance behind transportation. “Social changes” that are taking place puts the impact of social media into perspective. We interact and communicate differently as a result.
Slideshare of Dell’s business progression. It adequately maps the principle dell functions: Informing, selling, enaging and supporting. Very interesting, the properties make for a clear list of success to failures, evident in their approach to social media created for the Canadian 4th annual conference on metrics, measurement and social media.
Facebook mail was also a topic of discussion. They are frustrated with Facebook trying to offer everything offered on the web. Facebook might be doing this in attempts to compete with Google. “The more things change the more things stay the same.” Microsoft was at its peak back when explorer pushed netscape of the map because it was prepackages in every computer. Facebook is trying to push Google out. It was proposed that the internet should be all about customization. “Something that does everything, doesnt do anything well.” They are trying to do too much in their interface. Thats where twitter is way more informative, its simple information exchange. Thats a huge reason to stay away from converting fully to Facebook message, it would be meeting no need. Clutter destroyed Myspace.
Twitter analytics are featured a recent Mashable article. Its insight to the people followed and their behavior. Backtype is a database of recorded socila media behavior to provide more insight on trends.
Creating a multimedia story requires completely different composition than a regular story. It involves elements of media production with new techy journalism undertones. Trade that pen and notebook in for a storyboard folks, at least according to News University’s course on Five Steps to Creating a Multimedia News Story.
Choosing a story is the first step when writing a multimedia news release. Think of ways to express a story creatively, using technology resources to invoke emotion. The non-linear story progression allow the audience to read the sections they’re most interested in. Separate the story into segments that can be illustrated rather described.
After deciding a story, the storyboard is constructed to exhibit its multimedia properties. Illustrations are placed in sequential order from first to last parameter. The creative director then decides which medium would be the best match to tell the story.
Reporting the story requires the most work. A couple helpful tips:
- When flying, always carry-on the camera
- Prepare for anything
- Electronic equipment needed: tripod, headphones, lenses and filters, batteries, microphones, etc.
- Basic objects to have just in case: Duct tape, pens, backpack vest, energy bars, plastic bags, rubber bands, etc.
Editing for the web is one of the final stages of creating a multimedia news release. Make sure to decide what has changed from your original vision of the story. Different media is used to edit video footage. Five Steps to Creating a Multimedia News Story includes many helpful tips:
- Keep talking heads to a few second, then switch to a “B-roll”
- Avoid action shots for the web, since low frame rate is used
- Only use high-quality
- Use subtitles to reinforce important moments
- Use graphics Interactive by using GIS (geographic information system.)
- Use Flash to animate them
There are so many ways to use social media. It has become increasingly popular, according to Ben Parr, to use social media websites as a source of website traffic. This is why we now have a need to examine data related to social media. HOW TO: Track Social Media Analytics has provided a guide to help people utilize yet another aspect of what social media has to offer.
We must first understand what we want to track. Parr suggests to track how many people are sharing your website. Maybe look into exploring what type of specific trends are related to a specific meme or social media phenomenon. For
Software available for analytics reports are Google Analytics, Woopra, or Omniture. With these services now available, we are able to easily access and analysis data like traffic, pages per visitor, and traffic sources. There is also a way to track specific events using Twitter traffic campaign or DiggBar URL with campaigns.
Parr stresses the importance of bulking up on your social media arsenal. Use a URL shortener, especially one that has analytic information. It will track the number of clicks and traffic sources. Xinureturns offers an easy to use dashboard overview of standing in social media. PostRank gives detailed information on Tweets, stumbles, diggs and FriendFeed.
Change the way you assess data by understanding how each variable affects website traffic and engagement. We’ve leaped into yet another dimension of social networks. Its a fantastic time to be a public relations student, being the product of the new- age communications.
Courtesy of SAS Software
There is a lot that goes into a media campaign.When executed properly the process is graceful, organized and well-managed. Integrating multiple departments is difficult and often scary. Sarah Kessler offers six steps in Mashable’s 6 Essential Steps for Executing Your Social Media Campaign.
Step 1: Kessler suggests to first define your mission. It is important to begin your media campaign with a clearly defined direction.
Step 2: Establish a suitable social media manager, such as Hootsuite. From this mega media resource, companies are able to schedule, post and manage all their social media accounts. It creates a centralized reference point for project members to keep track of social media activity.
Step 3: Multiple people using a corporate account can cause confusion. One solution proposed by Kessler, just use one person to post for all accounts. Another option is to divide posting into shifts.
Step 4: Be Cohesive. Watch out for that person posting throwing off the companies brand. But, it is important to let local accounts the freedom to show their own personality.
Step 5: Measure your hard work using a handy social media analytics. Refer to the next entry for a detailed description.
Step 6: Be sure to report the results of your social media campaign. Decide early on how often you will report the activities, ensuring that mistakes will be fixed next time around.
Happy social media campaigning!
PR professionals have a tendency to be a little pushy. This is an issue when working with journalist, who are incidentally working with a number of PR pro’s at the same time. Here is a list I’ve compiled with the numerous ways PR can irritate journalists in the industry.
1. Submit new release with too little information. Instead they should focus on building the story with all the information need for print.
2. Bombardment effect: they send too many stories in a short period. Instead they might want to focus more on a few newsworthy stories with substantial interest.
3. We don’t include a boiler plate. Instead they should create one for their client to use all the time.
4. PR pro’s forget to localize stories. They should frame stories so that they have local appeal to increase chances of getting chosen by editors.
5. Writing a new release that is too lengthy. It would be best to stick only the most important information.
6. Too many spelling and grammar error will not get published or even considered. News releases should be proofread before being sent out.
7. Failure to provide contacts is a big mistake. Instead we should be sure to include a phone number, fax and email address.
8. Availability is key in getting the attention of editors and gatekeepers. PR pro’s should be available at all times for questions.
9. Failure to provide a headline is a definite mistake. Instead there should be a very descriptive and concise headline included.
10. Documentation of viable source is a common mistake of PR pro’s. Instead, each source should have an attribution following it.
There are so many ways to convey messages. For those of us who are visual learners, like myself, infographics are extremely useful way to understand complex information. Making your own inforgraphic is made simple with the help of Wild Apricot Blog. Given the right graphics to depict information, anyone is capable of creating one. We are surrounded by examples of infographics everyday; traffic lights, transit maps and traffic signs. They act as a visual shorthand for concepts, Wikipedia.
In a story for a client, infographics introduce a different perspective of a concept or idea. It involves different cognitive skills to connect images to the corresponding message. In the case where a client has an international audience, there is definitely value in using infographics. Images are generally easier for diverse cultures to understood.
Creating an infographic is simple, but the first step is determining the concept behind images. Think simple, Deliberate images with strong meaning. Wild Apricot Blog offers the following suggestions for constructing your own infographic.
- Free and open-source Simile Widgets (Timeline, Exhibit, Timeplot and Runway web widgets for data visualization) are an exciting little spin-off from a project at MIT – and I can’t wait to find an excuse to use one or more of these on a website!
- The New York Times’ Visualization Lab lets you create your own visualizations using data from news sources, using Many Eyes technology from IBM Research
Mashable is a stroke of genius in my opinion. Dan Greenberg is co-founder of social video advertising company Sharethrough.
This blog article, 3 tips to make a video go viral is a straight forward and simple explanation of not only how to construct a viral video campaign, but why you should. Millions of dollars are being spent on creating a branded video content, webisodes to viral videos. These extended commercials are aimed to engage audiences and encourage sharing among networking friends. Research by Vizu concludes people are two times more likely to purchase a product with a viral video. Greenburg elaborates on 3 ways to make this happen.
1. Psychological Share Motivation. Capture the feelings of the audience, this will create resonance and retention.
-Information is the way people learn so its best to throw some in your video. Examples the author gives are the Stand Up 2 Cancer: Change the Odds PSA campaign
2. Easy shareability is a key factor.
Place ads on sites that facilitate sharing in a social networking setting. There are a lot of sites that are perfect for ideal audiences. A few social video sites have come across the radar recently, Vodpod, Devour and PopScreen.
3. A data-driven strategy
When aiming to make a video go viral make sure to have a some research data behind your distribution strategy. Find out which sites will be the best to generate the highest attention. Also, determine which sites your demographics are at. YouTube offers some great data options but taking measuring average view time per video and share rate.